Create a perfect photography brochure that attracts attention and excites interest. You’ll agree, even brilliantly written content fades against the background of an uninteresting leaflet and becomes poorly readable due to lack of graphic elements. Creative ideas for your brochure will push you to explore photos. After all, about 80% of info person receives visually.
Here you can download templates in PSD and other formats.
Tops in a list of photography brochure templates occupy those which at first glance may seem rustic. You cannot invent intricate graphics or fonts, use acidic bright colors, vary the book’s form. Simple photography brochure designs don’t mean that a book is boring. Use pure classics — it’s always appropriate. For example, beautiful contrasting colors, fonts that are ideally combined in leaflet concept, embossing. This option isn’t overloaded with visual images, it’s easy to read and looks professional. Putting emphasis on large fonts for headings and correct page location of them, you create the right composition.
Make your own logo that should be clear and well-remembered. Place it on the cover and next page with contents. They’ll look elegant and unusual.
Perceive product which you offer from the buyer’s perspective. Above all, people choose what will have any benefit for them and lie in their field of interest. According to statistics, a person spends about five seconds trying to see the main page, after which decisive action shows his interest. Of course, this will lead to key selling of photos. The cover should “hook”, but not be devoid of meaning. Otherwise, you’ll throw money away. By the way, when choosing a title for your book, use basic marketing rules. See how famous bloggers do it.
Having covered convenient navigation, you convey to the reader main ideas. A vendee will be advanced through the route you specified. Therefore, be sure to structure content, especially if there are more than ten pages. Using bulleted lists gives a better idea’s understanding. Short and detailed info provides an opportunity to quickly get acquainted with the main work points.
Currently, there is a multi-layered trend. This means combining different styles and forms in one photography brochure sample, breaking up content into blocks. The booklet will definitely get cool and unusual.
The supplementation of 3D images to leaflets is also considered a trend. For instance, in a landscape photo, it’s appropriate to place the 3D tree figure that appears when opening the corresponding page. A tree will enliven it and fill photos with fantasy motifs. Such trivialities enhance delight. A purchaser will distinctly wanna buy a certificate for a photo session, as he counted your pictures popularly and fashionable. Two — three images will be quite enough.
Choose quality paper for printing. Now popular booklet’s versions are made on paper with beautiful stamping. Using design materials you show that you’re following trends. Pay attention to details. Changing the format isn’t necessary.
You can also download photography brochure templates for free here.
How to Make your own Photography Brochure
Forget about usual standard brochures. Change images’ perspective as you like. We have already talked about the choice of unusual angles. Complete them with individual parts’ pictures. Add a wider perception of space. Experiment! Using die cuts creates intrigue. The reader wanna turn the page and see what he can find further. Take care of correct presentation. Nice sample brochure for photography is an envelope or folder, in which a booklet is placed. It looks very harmonious.
You may not submit absolutely identical booklets to your partners. They may have a different brochure design for photography, colors. Just let your customers choose the best one.
Having received original products, a person automatically falls into the buyers’ category. To cause customers’ foretaste of what this is about, how it can be useful — combine a beautiful visual image with detailed quality content.
Therefore, don’t be afraid while experimenting with forms! Of course, you can create standard ones. But what’s stopping you from creating an original version in the form of camera, lens, map? Try to comply with the measure, because it must be compact, easy to realize and navigate. There are photography brochure examples with compressed pages as it’s an accordion. It allows putting even more portfolio photos, notes or descriptions about cam footage. Thus, your material might be directly associated with a field of activity.
After rounding corners, changing color scheme or photos gives new original options. Don’t forget about positive emotions and humor. Pass them through ridiculous photos or telling amusing stories. When reading such content, the client should smile.
What to Include in Photography Brochure
In order to make out how to choose the right template for a future leaflet, you should understand its concept. Indeed, more often standard brochure looks like a small paperback book with spring, glued or sewn together. Now the world has moved away from classic brochure conception. Designers offer endless possibilities in choosing its shape, attachment methods and color combinations.
The more extravagant and unique your photography brochure is, the more sales it can make. Now, any multipage edition can present advertising information about the product to a target audience. Supposedly, you’re a wedding photographer.
Show your potential customers booklet like a bridal gown, newlyweds’ car, etc with quality content. It’ll surely attract the eye. In this case, distribute printed products in offices, various exhibitions, send by mail. Remember, that your personal photography brochure should make a good first impression and obligatorily to be remembered. Show all advantages and priorities of your services. Carry message that you’re a professional who can make memories real! Unusual angles, the greatest photography brochure ideas, interesting poses. Put all these moments in your best photos. Don’t forget to take it with you to meet with business partners. Leave them for consideration.
Leaflet’s characteristic feature is that it’s available 24 hours a day. What does it mean? With an eye to get the necessary information about services, you need Internet access. In addition, some sites don’t have a mobile version, and info may load slowly. This much complicates familiarization process. Therefore, after the brochure’s downloading, a client can use it offline. It contains all the important data, notes, photos. Such loading increases successful sale services chances. Brochures seem to exist outside of time. After all, it may be used for a long time.
Such a leaflet increases your status and ratings. It’s very simple: having invested money and time in creating a printed version you receive enough experience in making high-quality advertising. In this case, all costs will definitely pay off. Introduce yourself to clients. It’s significant to know with whom they have a deal, how professional photographer you are.
Create the “wow” effect after reading brochure. Making spectacular wrapper for your work by way of brochure, you increase sales. Push the potential client to the final photo session.